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What is digital marketing specifically?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online activities and strategies designed to reach and engage potential customers through various digital mediums. Digital marketing leverages the internet and electronic devices to connect with consumers in real time.

Key components of digital marketing include:

Digital marketing is dynamic and constantly evolving as technology and consumer behavior change. It offers businesses the opportunity to target specific demographics, measure campaign performance, and adjust strategies in real time, making it a crucial aspect of modern marketing efforts.

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